Digital marketing company was fined 300K euros

The Garante, Italy’s data protection authority, fined a digital marketing company 300K euros for processing users’ data illegally for marketing interests. The Garante reported the following: “The company's online portals used dark patterns to entice users to pay consent to the processing of data for marketing purposes and to the communication of data to third parties always for the same purpose. The company was also unable to demonstrate obtained consent for sending promotional messages”.

Check Garante’s report: https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/9870725#1

#garante #marketing #dataprotection #plusprivacy