Google testing AI for cookies alternative

MediaPost reported that Google is working to build a privacy preserved ad-targeting design employing artificial intelligence. Tests have been carried out, in particular to understand how interest-based audience (IBA) solutions perform when using a combination of signals that preserve consumer privacy. Google Vice President of Global Ads, Dan Taylor referred that the  research used a broad “suite of signals available in a “pivacy-first world”, when comparing  the performance of third-party cookies.

Check MediaPost’s report: https://www.mediapost.com/publications/article/384468/google-tests-ai-to-optimize-ad-targeting-without-t.html

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